The international broadcasting rights to the series were acquired by The Walt Disney Company in 2019. BBC Studios hold global distribution and merchandising rights. The series was co-commissioned by the Australian Broadcasting Corporation and the British Broadcasting Corporation. The program was created and produced in Queensland its capital city, Brisbane, inspires the show's setting. Overarching themes include the influence of a supportive family, Australian culture, and the importance of play throughout childhood. Other characters featured are each depicted as a different dog breed, some inspired by dogs from Brumm's childhood.

The young dog lives with her father, Bandit mother, Chilli and younger sister, Bingo, who regularly joins Bluey on adventures as the pair embark on imaginative play together. The show follows Bluey, an anthropomorphic six-year-old Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity about the world. The series was created by Joe Brumm with Queensland production group Ludo Studio. Bluey is an Australian animated television series for preschoolers that premiered on ABC Kids on 1 October 2018.

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